If you're in the pet business and looking to offer a unique and branded cat litter solution, consider the advantages of private labeling tofu cat litter. As a cat owner's awareness of eco-friendly and pet-safe products grows, providing a tofu-based cat litter under your brand can be a strategic move.
The benefits of private labeling tofu cat litter are follows:
Differentiation and Brand Building:
Creating a private label for tofu cat litter helps you establish a unique brand identity. This can attract consumers looking for something different from traditional cat litters, especially those concerned about sustainability and eco-friendliness.
Customized Product:
You can tailor the formula and features of tofu cat litter to match the needs of your target market and audience. This allows you to create a product that aligns with your brand's vision and meets pet owners' expectations.
Higher Profit Margins:
Since private label products typically don't require payment of third-party brand licensing fees, you can have better cost control, leading to higher profit margins.
Brand Loyalty:
Once you successfully build your private label, loyal customers may continue to purchase your product. They'll develop an emotional connection to your brand and be willing to buy your product repeatedly.
Market Opportunity:
Tofu cat litter is a relatively emerging product, and the market may not be saturated yet. By offering a private label product, you can capture market share and address unmet needs.
Sustainability and Eco-Friendliness:
Tofu cat litter is typically biodegradable and has a lower environmental impact in its manufacturing process. This can appeal to pet owners who are concerned about sustainability and eco-friendliness.
Control Over Product Quality:
As the owner of a private label, you can better control the quality of the product, ensuring it meets your standards and providing customers with consistent quality.
Market Diversity:
You can cater to various pet owner needs by offering different variants within your private label tofu cat litter product line, such as variations in odor control or particle size.
"This picture showed tofu cat litter is a clumping cat litter, which can be scooped out from litter box easily"
The Classification of tofu cat litter:
Usually there are 3 main products for tofu cat litter based on its shape.
1.Columnar shape tofu cat litter
The Columnar shape is the most popular one in market. The diameter of granule is from 1.5mm-3mm. Usually the small granules have a better absorption than the bigger one.But it doesn't mean the smaller,the better. You still need to consider if the granules may be stuck at the cat's paw and it may be brought out from litter box easily, making mess on your floor.Based on this we classify it with below suggestion:
The diameter 1.5mm is suitable for Kitten.
The diameter 2mm is suitable for most of the cat.
The diameter 2.5mm and 3mm are sutiable for big cat.
Its specification is below:
Item | Specification |
Granule Size | Diameter 1.5mm-3mm,Columnar granules |
Material | Pea fibre, Soybean fibre,corn starch and Guar gum |
Perfume | Natural, or customized as your request |
Density | 650-700g/Liter |
Moisture | ≤10% |
Absorption Rate | ≥350% |
Track | Less track |
Dust | Little dust |
Biodegradable | Yes |
Clumping | Yes |
Flushable | Yes |
2.Crushed shape tofu cat litter
Crushed shape tofu cat litter is a derivative product based on tofu cat litter. The crushed shape is made from the columnar shape tofu cat litter. As the granules are all small, it has a better absorption than columnar shape.And it can cover the excrements more tight.This cat litter can be used in litter robot.But when we smash the granules, it will produce much more waste.So the price is a bit higher than columnar shape cat litter.Compared with columnar shape tofu cat litter, crushed shape will have a bit more dust.
Below is the specification:
Item | Specification |
Granule Size | crushed shape with small granules |
Material | Pea fibre, Soybean fibre,corn starch and Guar gum |
Perfume | Natural, or customized as your request |
Density | 700g-750g/Liter |
Moisture | ≤10% |
Absorption Rate | ≥400% |
Track | Less track |
Dust | A bit dust |
Biodegradable | Yes |
Clumping | Yes |
Flushable | Yes |
3.Ball shape tofu cat litter
Ball shape space puffed tofu cat litter is an innovative product. This cat litter is made from the same material as columnar shape tofu cat litter, but used puffing technique to make it with lower density.The rough surface can help to absorb the urine more quickly and the consumption is also lower. But the production efficiency is too low, its price is also a bit more expensive.
For this product,the puffing technique have a strict requirement on materials, which must use the best pea fibre in China. Both absorption and odor control are all better. And it is also a dust-free product.
Below is the specification:
Item | Specification |
Appearance | Puffed ball shape |
Material | Pea fibre,corn starch and Guar gum |
Perfume | Natural or scented |
Density | 500-550g/Liter |
Moisture | ≤10% |
Absorption Rate | ≥400% |
Track | Less track |
Dust | Little dust |
Biodegradable | Yes |
Clumping | Yes |
Flushable | Yes |
"From this picture we can see the crushed tofu cat litter is with crushed granules,it can absorb the urine more quickly"
"Space puffed tofu cat litter is a similar ball shape cat litter, it used the puffing technique to make it with lighter weight"
The steps of making private labelling tofu cat litter:
Market Research:
Before you begin, conduct thorough market research to understand the demand for tofu cat litter in your target market. Identify your target customers, their preferences, and the pricing range they are willing to pay.
Supplier Selection: 、
Find a reputable supplier that can provide you with high-quality tofu cat litter. Look for suppliers with a good reputation, eco-friendly manufacturing practices, and the capacity to meet your private labeling requirements.
Label and Packaging Design:
Create a distinctive brand identity for your cat litter. Design an appealing label and packaging that stands out on the shelf and effectively communicates the benefits of your product. Consider using eco-friendly packaging materials to align with the product's sustainability.
Quality Control:
Establish quality control standards and processes to maintain consistency in the product's quality. Regularly inspect and test batches of your tofu cat litter to ensure it meets your specifications.
Private Labeling:
Work with your supplier to add your brand's label and packaging to the tofu cat litter bags. You can provide your label design, or many suppliers offer label design services.
Pricing Strategy:
Determine your pricing strategy. Consider factors like production costs, packaging, labeling, and the desired profit margin. Your pricing should be competitive with other cat litters in your market.
Distribution and Sales:
Decide on your distribution channels. Will you sell directly to consumers through your pet store or an online platform, or will you work with distributors and retailers? Develop a sales and marketing strategy to promote your private label tofu cat litter.
Promotion:
Implement a marketing plan to promote your tofu cat litter. Use online and offline marketing channels, including social media, your website, pet trade shows, and partnerships with influencers and pet-related organizations.
Customer Support:
Provide excellent customer support and after-sales service. Address customer inquiries, concerns, and feedback promptly.
Feedback and Improvement:
Continuously collect feedback from your customers and make improvements to your product based on their suggestions and changing market trends.
Our advantages of making private label tofu cat litter:
As a factory,Gelin Town Pet is specializing in manufacturing tofu cat litter and offering private labeling services, our advantages are below:
Expertise in Tofu Cat Litter Production:
Gelin Town Pet has specialized knowledge and experience in producing tofu cat litter, which can ensure a high-quality product for private label clients.Our unique formula can make tofu cat litter non-sticky and good at odor control.
Custom Formulation:
Gelin Town Pet will work closely with our private label clients to create a customized tofu cat litter formula that meets their specific needs and aligns with their branding.
Quality Control:
With in-house production,we can maintain strict quality control throughout the manufacturing process, ensuring that each batch of cat litter meets the required standards and specifications.
Scalability:
Our factory are well-equipped to handle large production volumes, allowing private label clients to scale their product offerings as their businesses grow.
Cost Efficiency:
Gelin Town Pet's production can lead to cost savings due to economies of scale. This can translate into competitive pricing for private label clients, potentially increasing their profit margins.
Faster Turnaround:
Being able to control the manufacturing process in-house can lead to shorter lead times, allowing private label clients to bring their products to market more quickly.
Packaging Options:
Gelin Town Pet can offer various packaging options, including bag sizes and materials, as well as custom labeling to align with your clients' branding and messaging.
Compliance and Certifications:
We can ensure that the tofu cat litter products we manufacture meet all necessary safety and regulatory standards, providing peace of mind for your private label clients and their customers.Our factory already passed BSCI audit and ISO9001 certificate.
Reliability and Consistency:
Our factory's experience and expertise can contribute to product consistency and reliability, which is crucial for private label clients looking to build a brand reputation.
Eco-Friendly Practices:
Our factory emphasizes eco-friendly manufacturing practices, this can be a significant selling point for private label clients concerned about sustainability.
Collaboration:
Our factory can collaborate with private label clients on product development, offering insights and recommendations to help create a successful product.We have a professional R&D team and worked with Chinese Academy of Sciences. We devote to developing the new plant-based cat litter all the time.
If you have a pet business project of private label tofu cat litter, please contact with our sale team.We will give you professonal suggestion and free samples.